An Instagram business account is very powerful that can be used to spread information about your company, its products and help with customer engagement with the marketing team. People use social media platforms at a very rampant rate today. Using platforms that consumers use a lot is a powerful tool to maximize your marketing strategies to increase profitability.
If you aren’t able to maximize profits despite your marketing efforts, it will be a woop woop situation. Therefore, let understand how to create a business account to use your Instagram platform to the fullest to capitalize on your investment.
Step 1)
Open a Facebook account.
The step may sound bizarre to many but to use Instagram to the fullest, the first step is to open a Facebook account which you intend to use for business purposes.
Once you have completed this step. Move to the second step, creating an Instagram account.
Download the application on your Instagram page.
Why though? Why can we not use the PC?
The Instagram account operates best using the phone and not on PC. The reason being that for marketing purposes, it is not just important to post content but to multiply it at a rapid rate. This can be best done when the professional account has been linked with the contacts on the phone.
The upside of it is that you can create and use your Instagram business account anywhere and at any point in time.
Step 2:
Create your professional Gmail account.
This along with securing your professional Instagram account will also suggest the professionals connected to your business using the “find friends” feature.
If present or potential customers follow you, Instagram suggests their friends also follow you which can help in constantly spreading the information about your company.
Why is that an advantage?
Well, although they are your current customers, giving more ideas about your products will help in strengthening your position in the minds of your customers.
At the same time, if they spread information about your company to their near and dear ones, it will have higher credibility.
Step 3:
Fill in the profile basics, username, and profile picture.
All of them are important components so let’s break them down and understand the impact it has on the psyche of the consumer and the other benefits it has.
3a) Profile Name-
Now, you need to create your username and password. Remember while creating a username choose your company’s name along with its highlight point or a catchy keyword. The details used alongside should be such that it distinguishes your profile from your competitors or helps you stand out in the eyes of the consumers.
This is helpful as Instagram will use the information and create your account username.
E.g. – Web All The Way is a digital marketing agency working in Queensland. Assume that the company uses its name and the location name while creating a username. Instagram will use the combination of the two pieces of information to create your unique Instagram username or identity that will be visible to others.
3b) profile Image-
Profile Image should convey information about what your Instagram page consists of or have some picture which is one of the core elements of your company.
Eg- If the strength of your company is that it is environment friendly or pet friendly, the profile picture should be related to animals or the environment.
3c) Profile description
The profile description can contain sub strengths of your company along with its main strength. If you have a blog page or other things that you also want to highlight, the address of it can be given in the profile description.
3d) Find your friends connected to your Gmail account and Gmail.
Interconnecting Instagram and Facebook can help you increase the visibility and sales of the product. If you post something in one, the interconnection can help you post in the other as well.
Secondly, the interconnection can help you find Facebook friends on Instagram and amplify your marketing strategies.
